2018-01-19 15:27:37

Create the ultimate cycle workshop for your business

Find out how Dura's world-class workshop furniture can enhance your brand and increase your customers' loyalty.


Knowledge, ‘fit’ and service. Three words that sum up the advantages of buying a bike in-store versus an internet purchase. You own the store, you live and breathe bikes, your passion is evident, but your workshop lets you down. Ahead of this season, now is an ideal time to upgrade this often neglected yet lucrative area of your business to a standard that reflects the prestige brands that you sell, and the expertise of your technicians.


The evolution of the Dura workshop from its automotive roots into the cycling industry is no accident. Many of the Dura design team are keen cyclists and have been known to compete in a sportive or triathlon! Dura’s very first order back in 1998 was Rockshox, a cycling manufacturer, so our involvement with the industry spans 20 years! When Camarthern based Cranc Cyclesport contacted us several years ago to fit out their build-up, service and 'Retül Bikefit' areas in-store, it gave us our first opportunity to prove that the versatility of our workshop furniture range would lend itself perfectly to the Cycle industry, and can be adapted to budgets and spaces big and small.


Fast forward several years, via the successful completion of scores of similar projects (click here to read our case studies) and 2018 sees us launch our first ever Cycle Workshop Cabinet solution in the form of the CycleServicepod™. This all-in-one compact work area draws on our expertise as the go-to brand for the industry. Perfected with the valuable input from our previous customers, the concept combines everything a cycle technician would need in terms of tool storage and organisation in a single two-metre long unit that requires minimal installation.


If your workspace is extremely limited, why not consider one of our mobile workstations? At just over a metre wide with a retracting lockable peg panel back, it's the ideal quick and friendly update to any workspace and has the perfect amount of secure tool storage that can be manoeuvred to task, or stowed as required.


Thinking bigger? Our free survey, planning and 3D design service will enable you to tailor our modular furniture to your exact specifications and ensure that every precious inch of space is utilised to its best affect. Furthermore, all of our British made workplace cabinetry can be colour coded to match your brand. Alternatively, decals can be applied to enhance aesthetics further.


Having attracted the eye of the trade press too (both Cycle Industry News and Bikebiz ran articles featuring Dura in 2017), it is little wonder that our award-winning furniture is fast becoming the benchmark for the cycle industry as a whole. This could this be the year that your workshop evolves into a ‘Centre of Excellence’. Why not visit our website at www.duraworkshops.co.uk or call for a chat on 01280 706050.